• 12 million Australians are associated with pets.
• 64% of the 6.8 million households in Australia own pets.
• Australia has the highest incidence of pet ownership in the world.
• 91% of pet owners report feeling 'very close' to their pet, reinforcing that pets are an integral member of the family unit.
• Pets were a normal part of childhood for more than 83% of Australians.
• Of the Australians who do not currently own a pet, 53% would like to do so in the future.

Pet Ownership In The United States:

• In 1999, American pet owners spent over $26 billion on their small companions, and in 2000, this figure is expected to surpass $27 billion.
• In 1998 the US dog population totaled 57.6 million.
• In 1994 28.9 million dog owners purchased Christmas gifts for their furry friends.
• In that same year 9.8 million people celebrated their dog's birthday.
• 13.1 million people are as attached to their pet as their best friend, 6.3 million as to their children and 4.3 as to their spouse
• Approximately 77.1 million adults live in dog owning households.